ODD HOURS
ODD HOURS

Success story

05/08

Paloma Agency

Website for an independent activation agency pushing creativity further for ambitious consumer brands.

Sector

Experiential marketing

Location

Barcelona, Spain

Year

2026

Timeline

8 weeks

Services

Website, Art direction

Paloma Agency project photo

Results

2.4×

More qualified briefs per month

2.4×

Qualified briefs per month (11 to 26)

+35%

Average project value

1

Site of the Day award

9 days

Average time from brief to proposal

The challenge

Paloma’s activations went viral, but the agency itself was hard to find. Brands knew the campaigns, not the people behind them.

Our approach

Turn the work into the brand

We art-directed the site like one of Paloma’s campaigns: loud colour, poster typography and every project told through crowd footage and real numbers.

  • A campaign index filterable by brand, city and format

  • A brief builder that turns a client’s idea into a structured request

  • Results shown on every case: reach, footfall and sales lift

The results

Brands now arrive with bigger ideas and bigger budgets.

  • Qualified briefs grew from 11 to 26 a month

  • Average project value rose 35%

  • The site earned a Site of the Day award in its first month

Crowd at a night-time activation
Team pinning campaign posters

We finally have a site that feels like one of our activations. Clients come in already excited.

Lucía Ferrer

Founder, Paloma Agency

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