Success story
08/08
Tallow Studio
Identity, website and product photography for a furniture studio crafting solid oak pieces by hand.
Sector
Furniture design
Location
Antwerp, Belgium
Year
2025
Timeline
10 weeks
Services
Identity, Website, Product photography
Results
31%
Of revenue now from trade orders
31%
Revenue from trade orders (was 12%)
140
Showroom visits booked online per quarter
+28%
Average order value
7
Press features in the first year
The challenge
Tallow’s furniture sold well at fairs, but architects and interior designers rarely found it online. There was no way to request samples, specs or trade pricing.
Our approach
Built for the trade buyer
We shot every piece in natural light, then built a site that serves two audiences: homeowners who want the story, and designers who want dimensions, finishes and lead times.
Downloadable spec sheets and 3D files for every piece
A trade account with pricing and sample requests
Online booking for the Antwerp showroom
The results
Trade buyers became Tallow’s biggest growth channel within a year.
Trade orders grew from 12% to 31% of revenue
140 showroom visits booked online every quarter
Average order value up 28%
Architects now specify our pieces straight from the website. That never happened before.
Jonas Verbeke
Founder, Tallow Studio